Digital Growth Brief

Strategic Marketing, Digital Execution & Design

1. Client Identity

ℹ️
Why we ask this? To tailor our proposal, we need to research your current digital footprint before our first meeting.

2. Services & Investment

A. Strategic Marketing (Foundational)
🧠
Concept: Before running ads, you need a plan. This section defines "Who you are", "Who your customer is", and "How you will win". Without this, advertising budget is often wasted.
📊

Market Research

Competitor analysis, customer surveys, and SWOT analysis. Understanding the battlefield before entering.

+ AED 750 (One-time)
🎯

Comprehensive Strategy (4Ps)

Developing Product, Price, Place, and Promotion strategies. Detailed roadmap for 6-12 months.

+ AED 1,800 (One-time)
💎

Brand Identity & Voice

Logo refinement, color palette, and "Tone of Voice" guidelines. How your brand speaks to the world.

+ AED 1,100 (One-time)
B. Digital Marketing (Execution)
🚀
Concept: These are the channels we use to reach your audience. We combine "Organic" (Slow but free long-term) and "Paid" (Fast results) methods.
🔍

SEO (Search Engine Opt.)

Getting you to page 1 of Google. Includes Technical SEO, On-page fixes, and Backlinks. Result: Free long-term traffic.

+ AED 1,200 / mo
📢

Google Ads (PPC)

Appearing at the top of Google instantly. You pay only when users click. Good for immediate sales.

+ AED 400 / mo (Mgmt Fee)
📱

Social Media Management

Instagram & LinkedIn. Content creation (Reels/Post), captioning, and community engagement.

+ AED 1,000 / mo
✍️

Content Marketing (Blog)

Writing educational articles to build trust and authority. This feeds your SEO strategy.

+ AED 600 / mo
C. Design & Experience (Visuals)
🎨

Website/App Redesign (UI/UX)

Designing a user-friendly interface that converts visitors into buyers.

+ AED 2,200 (Project)
🧲

Campaign Landing Page

A specific single page designed for one goal: getting the user to click "Buy" or "Sign Up".

+ AED 800 (Per Page)

3. Strategic Insights

💡
The more details you provide here, the more accurate our initial strategy will be.

4. Approval & Agreement

Draft Agreement: By submitting this brief, I acknowledge that the selected services and estimated budget serve as the foundation for the final contract. This document protects both parties by clearly defining the scope of work.

Estimated Investment:
AED 0